Hole No 0
With loving family and friends, historic golf victories and
presidential friendships, Palmer’s led a full and rich life. But
there’s been one enduring emptiness, one that is in fact a sign of
his eternal optimism. After each of his 92 professional victories,
Palmer had a local craftsman drill two new holes in the wagon
wheel-sized table in his Latrobe office; one to embed the
championship medal or badge representing the victory he’d just
achieved, one for the one he was sure he was about to. The last
empty hole is still there, still waiting to be filled.
No. 1
Cherry Hills C.C., Denver, Colorado, 346 yards, June 18, 1960
Goaded by disparaging remarks from his friend, Bob Drum,
Palmer’s monster drive reaches the front of the green as he
begins the final round of the U.S. Open eight strokes behind
leader Mike Souchak. “There was an explosive cheer from the
gallery, producing one of the strongest thrills I’ve ever had in
my career,” he says. “By the time I reached the green I knew
something big was happening.” His two-putt birdie ignites
what was destined to become his signature charge to defeat
Jack Nicklaus, Ben Hogan, Mike Souchak and a host of the
day’s best golfers. Palmer says the key was the electrifying first
tee shot. “I was convinced that it was the shot necessary to win
the tournament. That one drive changed my whole spirit, my
whole attitude. After that, everything was different.”
Palmer lines up a putt at the 1960 US Open at Cherry Hills.
No. 2
Latrobe C.C., Latrobe, Pennsylvania, 132 yards
It’s a beguiling little prom date of a hole. Just a dainty little
wedge shot with voluptuous little mounds preventing golfers
from bouncing it on. The slippery, peanut-shaped green has
bunkers squeezing at the sides and drains from front to back.
It looks pretty. It looks easy. But pretty easy, it’s not. Well, not
for most golfers. Palmer’s aced it four times. It looks much the
same as it did when he was a confident lad who aced it twice
and was so sure it was going to be a commonplace experience
that no one bothered to write down the dates. He’s aced it two
times since, almost exactly 15 years apart (September 7, 1982,
and September 6, 1997).
No. 3
TPC at Avenel, Potomac, Maryland, 182 yards, September 2-3, 1986
Palmer used a 5 iron to ace and drive a small crowd of
onlookers crazy. The next day a local TV news crew shows up
at the tee. Palmer asks why they’re there and they say, “We’re
here to film you getting an ace.” The golfer smiles and says,
“You’re a day late.” Uh, no they weren’t. He aces the hole again
to become the only professional golfer ever to have aced the
same hole on consecutive days. On the third day, enormous
crowds strain at the gallery ropes in the hopes of seeing
Arnold Palmer ace the same hole three consecutive days.
Alas, Palmer misses the green. The Washington Post’s Tom
Boswell begins his story about Palmer’s feat: “On Tuesday,
Arnold Palmer made a hole in one. Yesterday, he returned an
made a hole in a million.”
No. 4
Augusta Pines Golf Course, Spring, Texas,
470 yards, October 12, 2006
After hitting two balls in the water and being 8 over par for
four holes, a teary-eyed Palmer, 77, officially ends his days
as a competitive golfer. “I’ve been doing this for a long time
and, first of all, to stand out there and not be able to make
something happen is very traumatic in my mind,” he says.
“The people all want to see a good shot, and you know you
can’t give them a good shot. That’s when it’s time.” Sensing
history, playing partner Lee Trevino grabs Palmer’s ball from
the cup and has Palmer sign it. Then he takes Palmer’s glove
and has him sign that, too. “He’s lucky we didn’t take his shoes,”
Trevino says. True to form, Palmer completes the unofficial
round after his competitive withdrawal so he can continue to
engage the fans who came to see him.
No. 5
The Country Club of Detroit, Grosse Pointe Farms, Michigan,
229 yards, August 28, 1954
Consider this hole a totem, a marker, the unknown soldier
representing an army of proud warriors. You don’t remember
it? You can bet Palmer does. Because it was here on a steamy
August day more than 50 years ago, Palmer, 24, twice halved
dashing aristocratic amateur Robert Sweeny, a New York
investment banker and the rumored model for his buddy Ian
Fleming’s indelible character, James Bond. Sweeny, 43, started
off the match by birdieing three of the first four holes. At the
5th tee, he threw his arm around his young challenger and with
the graciousness of a true sportsman said, “You can be sure of
one thing: I can’t go on like this much longer.” He was right
and the two settled into a 36-hole slugfest that didn’t end until
the final hole when Sweeny couldn’t find his errant tee shot.
It’s impossible to underestimate the impact this victory had
on Palmer’s life and, really, the history of golf. Palmer at the
time was earning his living selling paint. “That win was the
turning point,” Palmer says. “No question about it. I suspect I
would have played professional golf even if I hadn't won, but I
don't know when. My boss was very insistent that I continue
to work for him.”
Arnold Palmer's last
competitive appearance was at the Administaff
small business classic
on October 13, 2006
No. 6
Latrobe C.C., Latrobe, Pennsylvania,
480 yards, September 13, 1969
One of Palmer’s most regrettable bogies happened during one
of his most brilliant rounds. The stunning round included three
eagles, eight birdies, five pars and two bogies, one of them on
the sixth hole, a reachable par 5 he routinely birdies (the other
on the par 3 10th). He knew coming into the last two holes
that a birdie and a par would have given him a magical 59.
“Unfortunately, thinking about the final score cost me. I missed
birdie putts on seventeen and eighteen, but tapped in pars on
both holes to shoot 60, my lowest round ever. But I’m still
kicking myself for that bogey at six. That one still hurts.”
No. 7
Isleworth C.C., Windermere, Florida, 531 yards
It was just an otherwise friendly match with plenty of needling
and banter going on between Palmer and his opponents. It
was in the early 1990s—Palmer doesn’t remember exactly
when—under sun-kissed central Florida skies. The back and
forth match centered on him and Bill Damron, father of PGA
Tour player, Robert Damron, and a fine amateur golfer in
his own right. Palmer thrashed a tightrope down the center.
Damron did the same. Then Palmer slugged a mighty three
wood. Same with Damron. As the group approached the hole
they saw only one ball on the green and it belonged to Damron
who was left with an easy eagle putt, which he made. Didn’t
matter. Palmer’d jarred his from 250 yards out, leaving Damron
to complain about losing a hole on which he’d eagled.
The 531–yard par 5, 7th at Isleworth where palmer holed out in 2
No. 8
Olympic Club, Lake Course, San Francisco,
137 yards, June 18, 1966
A fan’s banned camera made a noisy racket as Palmer tried
to blast out of a sand trap on the short par 3 during the
3rd round of the U.S. Open. Caddie Mike Reasor later said
Palmer’s crucial bogey at the hole might have altered the
ending. “Movie cameras were supposed to have been banned
at Olympic,” he said. “There wouldn’t have been any need
for a playoff if the Open officials had been on the ball and
removed that distraction. He (Palmer) told me, ‘That movie
camera is driving me nuts. I can’t get set.’ But he never officially
complained about it. It caused him to blast out of a trap 15 feet
past the hole.” Palmer eventually blew a seven-stroke lead on
the back nine during the final round and wound up in a tie
with Billy Casper, who went on to win the Monday playoff.
No. 9 (current 18)
Rancho Park Golf Course, Los Angeles,
508 yards, January 6, 1961
Palmer made the gutsy call to go for the hole in two after his
booming drive split the fairway, but he sliced his 3 wood OB.
Then he practically enlisted: left OB, right OB, left OB. With
steam practically hissing out his ears, he landed his fifth ball on
the green and two-putted. His eight strokes, plus four penalty
strokes made for an even dozen, a fact memorialized by a stillexisting
plaque. It was the highest score Palmer ever recorded
on a single hole during a professional tournament. When
asked how anyone, let along the great Arnold Palmer could
make a 12, Palmer replied, “You miss a four-footer for 11.” But
Palmer got the last laugh. He went on to win the tournament
three times in the next five years. The plaque endears him
to struggling golfers daily as it reminds them of Palmer’s
enduring example and grit.
The Olympic Club, where Arnold Palmer lost a seven
stroke lead on the back 9 in 1966—on camera.