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Arnold Palmer Enterprises Contrary to what many people think, Arnold Palmer and his agent Mark McCormack did not invent the concept of sports marketing. The selling of products based on the appeal of famous athletes was a well-established practice in American advertising. Arnold, however, was the first athlete to parlay his success in sports into a lucrative corporate empire. No sports figure has been more successfully marketed and promoted or had his name branded and licensed as universally as Palmer.

Bay Hill Club and Lodge Arnold Palmer first laid eyes on Bay Hill back in 1965 when he was invited to play a winter exhibition there against Jack Nicklaus. (He won the exhibition, by the way) Back then it was little more than a still-raw golf course with a tiny pro shop, small guest lodge and a few modest bungalows carved out of the orange groves and desolate brush of central Florida.

Arnold Palmer Design Company As a youngster, Arnold Palmer grew up working alongside his father, Deacon Palmer, the head golf professional and course superintendent at Latrobe Country Club. By the time he was a teenager, Arnold knew the bend of every fairway, the sand in every bunker and the contours of every green at Latrobe.

Latrobe Country Club There is no course more synonymous with Arnold Palmer than the Latrobe Country Club. Arnold's father, Deacon Palmer, became the grounds superintendent there in 1926 and the golf pro in 1932. 'Deke' actually helped build the original nine-hole course with his bare hands in the years just prior to Arnold's birth.

Arnold Palmer's Restaurant At Arnold Palmer's Restaurant you get a taste of the good life, some of the simple pleasures in life that Arnold embraces. A measure of the excellence is the presentation of Elegant Comfort Cuisine in the approved Arnold Palmer fashion.

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