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AP Design Company Moving to Orlando's Bay Hill

The renamed Arnold Palmer Design Company will move its offices and operations from Ponte Vedra Beach, Florida, to new quarters at Palmer’s Bay Hill Club at Orlando this fall. The relocation will enable Palmer to be more active in his roles as president and chairman of the long-established golf architectural firm, which has designed more than 250 courses in 38 states and 23 countries during its 35 years of existence.

Another motivation for the move was the illness of Ed Seay, with whom Palmer formed the company in 1971. Although unable to be fully active, Seay, a past president of the American Society of Golf Course Architects, will remain involved with the company as Palmer’s personal counselor. All of the firm’s present employees were invited to continue in their present capacities at the new Bay Hill offices. The target date for the transition is October 1.

“Since my golf has not been up to the standards I have always set for myself, I have not been playing in tour events this year,” said Palmer. “So that gives me the time to be more in charge of the company and personally get more involved in the designing. This is something that I have wanted to do for many years.

“With the company right at my club in Orlando, I can be hands-on much more of the time.”

Palmer had high praise for Seay, his long-time associate in the design business.

“Ed has been my lead man in the business and I consider him one of the greatest architects of all time. He has done a fantastic job for us,” he remarked. “Now, as my consultant, I will continue to turn to him for advice on all phases of our company operations.

“We are happy that many of the key people are moving to Orlando. We will be able to continue business as usual during the transition.”

Many of the Palmer-designed courses have been the sites for tournaments on the various tours in the United States and around the world. The new Classic Club at Palm Springs, California, was the headquarters course for this year’s Bob Hope Chrysler Classic and the Palmer-designed K Club course outside of Dublin, Ireland, will be the scene of the Ryder Cup Match in September.

Another notable achievement for the company was the creation of Chung Shan Hot Spring Golf Course in southern China. It was the first new golf course in the country in more than a half century and touched off a golfing boom in that nation.

Interestingly, Palmer’s career as a course designer dates back to the early 1960s. He and his father, Milfred J. (Deke) Palmer, laid out the routing and oversaw the construction when Latrobe Country Club was expanded from nine to 18 holes. Arnold grew up at Latrobe CC, where his father was golf professional and course superintendent throughout his adult life. Arnold acquired ownership of the club in 1971, at about the same time as he and associates purchased Bay Hill.

Posted by dgiffin at May 30, 2006 04:28 PM