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Palmer blast opens new Callaway Performance Center
Arnold Palmer striped a ceremonial tee shot that rolled to the end of the range at the new Ely Callaway Performance Center, the state-of-the-art golf research and fitting facility named after Callaway Golf’s late founder, Ely Callaway. Palmer was invited to hit the ceremonial first shot to inaugurate the 75,000 square foot facility, the hub of Callaway Golf’s 15-acre, two-building research and development operational campus. Also attending were JAG actress Catherine Bell, Alice Cooper, Phillip Bailey of Earth Wind and Fire, and longtime Callaway friend and presidential advisor Vernon Jordan.
But it was Palmer who stole the show. Stepping from the stage, he handed his jacket to his wife, Kit, and tucked his tie into his shirt, wryly remarking, “Now I look like Walter Hagen.”
Palmer cracked his tee shot to the applause of the hundreds in attendance.
The signed club and ball are now on permanent display in the posh new lobby.
Posted by crodell at June 30, 2006 10:24 AM