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The NEW ArnoldPalmer.com - Version 2.0

This is what happens when old school goes high tech. This is what happens when one of the most storied lives -- not just in golf, but in all America -- is given the most lavish and loving consideration that only a medium like the world wide web can bestow.

Because there have been many splendid biographies written about Palmer. They highlight the 92 tournaments, including six major championships, he’s won. They detail how the son of a Latrobe, Pennsylvania, greenskeeper became a confidant of presidents, kings and Hollywood royalty. But not until ArnoldPalmer.com 2.0 has the common fan of this uncommon man had the opportunity to immerse themselves in the daily doings of someone who’s stood arm and arm with history for the past 60 years.

ArnoldPalmer.com 2.0 breaks down the Palmer life into day-by-day increments. “On This Day . . .” in the Experience Timeline gives you a daily update on one significant headline-making event in world of Palmer. Pretty neat, eh? Sure, but we weren’t satisfied settling for one item per day. Thanks to the genius of Palmer assistant Doc Giffin, we had access to more than 50 years of newspaper and magazine clips that detail Palmer’s meetings with presidents, the time in 1970 when Johnny Carson tabbed the golfer to be his “Tonight Show” stand-in, to when the lives of at-risk infants were saved in Arnold Palmer hospitals.

Every day mingles insight, warmth and glory. Take June 23. That was when President George W. Bush presented Palmer with the Presidential Medal of Honor (2004), coincidentally, 11 years to the day after Palmer was still basking over being honored by President Bill Clinton with the first National Sports Award (1993) and the same June 23 day Palmer won the 1985 Senior T.P.C. Championship earning $36,554.

Or try July 29, a day when Palmer won three different tournaments in three different states over three decades for an escalating first place prize of $3,800 (1956), $11,000 (1963), and $20,050 (1971).

Or better still, just try your birthday. See if Palmer had one of his 19 aces on the day you were born. Hint: if you were born in September, your chances are really good. Tell your buddies. Make it a game you can play while you’re waiting to tee up: Who’s birthday is more meaningful in the life of Arnold Palmer? “On This Day . . .” is home to more than 1,200 fascinating options to consider.

And that’s not all. Every career stat, decades of candid photographs, Palmer quotes, quizzes and quips are all here. It’s maybe the only place on the web you can spend hours learning about a genuine hero who broke world records in aviation and at the same time help fight prostate cancer. Because as any student of Palmer knows, life isn’t just about being good. It’s just as much about doing good.

Because this is is the place where every future Palmer biographer will begin his or her detailed and illuminating work. In fact, spend any time here and you’ll be qualified to author a fine Palmer biography all of your own.

For those of you who aren't familiar, Arnold Palmer and his trademark 4-color umbrella, are also a major fashion brand overseas. In Japan, South Korea, Hong Kong, China, Taiwan, Singapore, Malasyia and Indonesia the Arnold Palmer name represents a posh and stylish fashion label centered around the american icon. By navigating to the brands section you're able to click a country and see their latest fashion look-books, store locations and licensees. Yes, there are Arnold Palmer stores in Japan!

But with all due respect to learned researchers, this site wasn’t constructed with work in mind. Like Palmer and the game he loves so much, ArnoldPalmer.com 2.0 is pure fun. Dig in, click around. The answer to every question you’ve ever wanted to ask Palmer during a friendly round of golf is within these pages. So run your cursor over this home page. Discover the links that’ll take you inside on a journey of discovery.

All there is to do is act like Arnold Palmer.

And charge!

Posted by scurry at March 6, 2007 02:13 PM