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October 09, 2006

STONEHOUSE PUBLISHING INKS LICENSING DEAL WITH THE “KING”

World Class Panoramic Golf Course Photographer Patrick Drickey to Immortalize ‘Arnie’s Greatest Moments and Greatest Course Designs”

Omaha, NE —Stonehouse Publishing Company announced today that it has become an official licensee of Arnold Palmer Enterprises and, as such, will create a signature line of prints commemorating the King’s greatest moments in golf. In addition, Stonehouse will have the right to use Palmer’s authentic and lithograph signature and brand logos on prints featuring courses such as Bay Hill, Pebble Beach and Latrobe County Club.

Stonehouse will create a series of prints utilizing its trademark panoramic golf course photography to capture Palmer’s major championship victories at the Open Championship, U.S. Open and PGA Championship venues. Great courses such as Cherry Hills, Royal Birkdale and Royal Troon will be spotlighted in the collection. The prints will be available on www.stonehousegolf.com, www.arnoldpalmer.com and through select On and Off Course golf retailers.

“It is an honor to develop a line of Stonehouse prints that celebrates a legend the likes of Arnold Palmer, and we are thrilled to be working with him and his team” said David Vogrin, President of Stonehouse Publishing. “We are confident the Palmer series will rekindle memories of Arnold’s triumphs with members of his Army, and create an interest with younger fans that did not have the chance to witness one of golf’s most exciting players firsthand.”

The newly executed deal is for the period of three years, and Stonehouse expects to release the first of the Palmer series on November 1st in time for the 2006 holiday season.

To check out the entire Stonehouse portfolio, visit www.stonehousegolf.com. Stonehouse panoramic golf course prints range in size and price from the 9” x 15” framed Miniature Edition, available for a suggested retail price of $45.00, to the 30” x 50” framed Ltd. Edition bearing Mr. Palmer’s authentic signature for a suggested retail price of $1,999.99. For more information on Arnold Palmer’s businesses visit www.arnoldpalmer.com.

About Stonehouse Publishing, Co.
Based in Omaha, Nebraska, Stonehouse Publishing, Co. was founded in 1995 by Photographer Patrick Drickey to deliver “the fine art of golf” to consumers. Stonehouse Publishing goes to great lengths to ensure that each of its panoramic images of the finest golf holes in the world are shot in the perfect light and from the golfer’s perspective. All of the Stonehouse Publishing prints are printed and assembled by hand in the United States. To view the Stonehouse collection first-hand and for more information on the company, visit www.stonehousegolf.com.

About Patrick Drickey
Patrick Drickey is a Pioneer of Panoramic Golf Course Photography and his portfolio includes images from the world's great destination and championship courses, including Whistling Straits, Pebble Beach, Pinehurst and many others. His panoramic format is ideally suited for vividly capturing the scope and breadth of a golf course and his 25 years of experience as an architectural and landscape photographer apply well as a golf course artist. While capturing light and landscape is important, Patrick’s attention to the reproduction of each image is unsurpassed. He personally oversees the preparation of every fine art lithograph and collector watercolor rendition. These reproduction processes are very rare and far more costly than usual photographic reproductions that are mass-produced, but the results are self-evident. Patrick is the founder of Stonehouse Publishing, headquartered in Omaha, Nebraska.

Posted by scurry at 02:07 PM

October 21, 2005

Distance Measuring Devices Permitted - Good News for Palmer Endorsed LaserLink

By Mike Dudurich
TRIBUNE-REVIEW
Sunday, October 9, 2005

Remember persimmon woods, the predecessors of today's metal woods?
How about the steel shafts that have been replaced to a great extent by graphite shafts?

And who could forget the old wound golf balls that have been replaced by the longer-soaring titanium center balls?

Technology has changed the game of golf and how we play it, and it played a big part last week in the most important change to the Rules of Golf, as agreed to by the USGA and the R&A.

Golf's dual ruling bodies, in New Decision 14-3/0.5, said a committee is permitted to allow the use of distance measuring devices by local rule. This applies to devices that measure distance only and not any other conditions that might affect a player's game, such as wind or gradient. In the absence of such a local rule, the use of a distance measuring device remains contrary to the rules.

That new rule, one of 111 additions or changes to the Rules of Golf, applies to devices like Laser Link's Range Finder and Bushnell's Pinseeker. In our remote-control driven society, golfers can point at a flagstick (or a bunker or water hazard, depending on which device they're using), click and immediately know the distance.

Recreational golfers can reap the benefits of that ruling in their club and local tournaments, as long as the use is specified in a local rule. Country clubs and public courses will see the benefit of the rule in an improved pace of play, an oft-heard complaint.

"These devices help get you around, there's no question about it," said Arnold Palmer, who, along with Jack Nicklaus, is a spokesman for Laser Link. "Pebble Beach is the worst in the world (in terms of pace of play) and we're playing 4 1/2-hour rounds there, and that's remarkable."

When Nicklaus put Laser Link to use at his Muirfield Village Golf Club in Dublin, Ohio, pace of play improved by 15 minutes per round.

"It's difficult for someone as old as I am, who played golf in the days when none of this stuff was available or even allowed," Palmer said last week. "I can remember my father saying to me, 'Just remember your eyes and feel for a golf hole are what's going to make you good or make you play good.'

"You can see, and that's very important, and with all the modern techniques today we've gone away from that. But I liked it. I still think from time to time it would be great to rely on our senses to play, but that isn't going to happen. I can't reject the fact that golf has become modern."

The PGA Tour and USGA have said they have no immediate plans to allow the devices in their competitions. The two major golf organizations in Western Pennsylvania -- the West Penn Golf Association and the Tri-State Section PGA -- haven't addressed the issue.

"Our staff will recommend to ban them from our individual competitions," said Jeff Rivard, executive director of the WPGA. "We believe that club selection and yardage determination is still a big part of championship golf."

Dennis Darak, executive director of the Tri-State, said his organization will deal with the issue in a few months.

From a manufacturer's standpoint, it's all about getting golfers around the course more efficiently.

"It's a win-win for golfers, no doubt about it," said Jordan Vermillion, product manager for Bushnell. "It will get them through a little faster, make it more enjoyable, and once they use it a few times, it will increase their confidence as well."

"It will be about convenience for the players. We live in an instant gratification world," said Rob O'Loughlin, president of Laser Link Golf. "Our mission is not about the Tour. We want to help the average guy get around the course."

Laser Link, Bushnell and the other electronic devices available may not be targeting the Tour, but during practice rounds on Tour, caddies use the devices to verify what their yardage books show and what they walk off.

"It's a foregone conclusion the pros are going to have the yardages, one way or another. Either the caddie is going to get it, or they're going to get it personally. So what's the difference?" Palmer said. "That's for sure. When do I think it will be legal on Tour? Next year. I suppose they could prevent it for a while, but I don't think forever. I think it's a foregone conclusion that it's going to be used. There's no way around it."

Mike Dudurich can be reached at mdudurich@tribweb.com or (724) 836-5095.

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Posted by scurry at 10:03 AM