Business
Saturday, December 20, 2014
AP Business

Business

Arnold Palmer Enterprises Logo

Arnold Palmer Enterprises

Contrary to what many people think, Arnold Palmer and his agent Mark McCormack did not invent the concept of sports marketing. The selling of products based on the appeal of famous athletes was a well-established practice in American advertising. Arnold, however, was the first athlete to parlay his success in sports into a lucrative corporate empire. No sports figure has been more successfully marketed and promoted or had his name branded and licensed as universally as Palmer.
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Bay Hill Club and Lodge

Bay Hill Club and Lodge

Arnold Palmer first laid eyes on Bay Hill back in 1965 when he was invited to play a winter exhibition there against Jack Nicklaus. (He won the exhibition, by the way) Back then it was little more than a still-raw golf course with a tiny pro shop, small guest lodge and a few modest bungalows carved out of the orange groves and desolate brush of central Florida.
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Arnold Palmer Design Company

Arnold Palmer Design Company

As a youngster, Arnold Palmer grew up working alongside his father, Deacon Palmer, the head golf professional and course superintendent at Latrobe Country Club. By the time he was a teenager, Arnold knew the bend of every fairway, the sand in every bunker and the contours of every green at Latrobe.
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Latrobe Country Club

Latrobe Country Club

There is no course more synonymous with Arnold Palmer than the Latrobe Country Club. Arnold's father, Deacon Palmer, became the grounds superintendent there in 1926 and the golf pro in 1932. 'Deke' actually helped build the original nine-hole course with his bare hands in the years just prior to Arnold's birth.
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Arnold Palmer's Restaurant

Arnold Palmer's Restaurant

At Arnold Palmer's Restaurant you get a taste of the good life, some of the simple pleasures in life that Arnold embraces. A measure of the excellence is the presentation of Elegant Comfort Cuisine in the approved Arnold Palmer fashion.
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Arnold Palmer Motors

Arnold Palmer Motors

Arnold Palmer Motors works hard to get you into that new GM, Pontiac, Buick or Cadillac vehicle you have always wanted. Arnold Palmer Motors strives to make buying or leasing a new vehicle a pleasant and rewarding experience.
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Arnold Palmer Golf Tournament Services

Arnold Palmer Golf Tournament Services

Arnold Palmer Golf Tournament Services has over 20 years of tournament operations experience and have worked over 300 tournaments.
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Arnold Palmer Invitational Presented by MasterCard
Follow Arnold Palmer on Facebook and Twitter by liking and following Arnold Palmer Invitational Presented by MasterCard.





Thomas Hauser’s book “Arnold Palmer: A Personal Journey” has been re-released.

Buy the eBook for: Kindle, Nook or for iPad, iPhone and iPod Touch.


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